-New report reveals rents across the region now average £1,721 per calendar month (pcm), nearly 26% higher than the UK average of £1,369 pcm
-Following implementation of the Renters’ Rights Act, more renters are staying put
-Data reveals the average age of renters across the region is 31 years old
A new report from Charters, a leading lettings and sales agency across the South of England, has revealed average rents across the region now sit at £1,721 per calendar month (pcm), around £350 above the UK average of £1,369 pcm.
According to data from Goodlord and LomondIQ, the average age of renters across the South is 31 years old as coastal towns and cities continue to appeal to renters looking for a lively lifestyle with the added benefits of seaside living, and a realistic commute to London.
Two- to three-bedroom properties with outdoor space are attracting strong interest across the board, from families to first-time renters. New builds are also proving increasingly popular among tenants, valued for their fresh, modern feel and strong energy efficiency.
The report reveals that, despite the implementation of the Renters’ Rights Act coming into force, its impact at a local level in the South of England has been limited. Periodic tenancies have actually resulted in tenants staying put for longer, and with fewer properties reaching the market because of this, competition for those that do has increased.
In the sales market, homes appealing to first-time buyers are proving popular. The report highlights a sale in Winchester, where an original buyer withdrew for personal reasons, and the local team generated five fresh viewings within 48 hours and secured a replacement buyer at a higher price than the one originally agreed, reminding sellers that if a sale falls through all is not lost.
Conversion from viewing to offer improved, pointing to a smaller but more committed pool of buyers rather than a retreat from the market altogether. Geopolitical uncertainty has encouraged a degree of caution across the market, but the report notes it has left more room for serious movers to act.
Elliott Trodd, Managing Director, Charters said:
“The South of England’s property market remains stable and active, supported by genuine demand and a more balanced outlook.
Looking to the second half of the year, transaction volumes are expected to strengthen as mortgage rates stabilise and pent-up demand from delayed movers returns to the market.”
For further information or to download the full report, please visit: Lomond Quarterly Insights Summer 2026.